Detroit Public Library Rebrand
In collaboration with Hailey Swiatowy.
What is a library?
We define it as… “An accessible, free, community resource throughout the city that is a source of knowledge & support for a wide range of areas. With emphasis on family outreach and education.”
GOAL We will broaden the audience’s perception of what a library is and can be, sharing the vast resources and scope of what a contemporary library is.
MISSION “The Detroit Public Library enlightens and empowers people by providing diverse and dynamic pathways to literacy and learning.”
ESSENCE A safe, inviting, information-rich facility and community resource.
PROMISE To be an inviting and inspiring community hub (both visual & physical) accessible to all ages, genders, races in the Detroit community.
What is a library?
We define it as… “An accessible, free, community resource throughout the city that is a source of knowledge & support for a wide range of areas. With emphasis on family outreach and education.”
GOAL We will broaden the audience’s perception of what a library is and can be, sharing the vast resources and scope of what a contemporary library is.
MISSION “The Detroit Public Library enlightens and empowers people by providing diverse and dynamic pathways to literacy and learning.”
ESSENCE A safe, inviting, information-rich facility and community resource.
PROMISE To be an inviting and inspiring community hub (both visual & physical) accessible to all ages, genders, races in the Detroit community.
BRANDING & IDENTITY
MOTION
RESEARCH-BASED DESIGN
MOTION
RESEARCH-BASED DESIGN
FALL 2021
ROLE: Research, Brand Development, Assets including Exterior & Interior Signage, Print Material, and Merchandise
ROLE: Research, Brand Development, Assets including Exterior & Interior Signage, Print Material, and Merchandise
Exterior Signage
![](https://freight.cargo.site/t/original/i/c69f98824d9a65127f9ca3a93fade899f85a5fc6555dead06c4e5d530c8dfaba/DPL-BuildingSign1.jpg)
![](https://freight.cargo.site/t/original/i/0e623335081cc988a0ba0375a72e2de80421281dce081b9a194ea234bd1c9169/DPL-Building.jpg)
![](https://freight.cargo.site/t/original/i/b6029bd1485faf5f9323838633718f8a5e7be745faf02f2362b9a72c9fa0cd06/DPL-LampPostq.jpg)
![](https://freight.cargo.site/t/original/i/6eba0350e226fad9dc67d991d7316312f949aa5fdce53840dd62de73e3d8fbf9/letterhead---business-cards2.jpg)
![](https://freight.cargo.site/t/original/i/215951c53a0daae8d6a7bec4ca19571745eb52bd0e8f11bd044fddb8e1a00fcb/DPL-BusinessCards.jpg)
![](https://freight.cargo.site/t/original/i/4104f21216d17e4622e7a654ee844cd8e4d2ab2b0c819ccd2d2dd22dcecd9335/DPL--LibraryCards.jpg)
![](https://freight.cargo.site/t/original/i/0422279004902c3723aaf198930568fe3729dae73d68562a25e9cccbfbf02c05/bookmark-mockup-by-PhotoshopSupply.jpg)
![](https://freight.cargo.site/t/original/i/bc205e75e4b725df20cf596baaac9d23fa8447d97fd1d4cfd42813cd75dbfabd/DPL-Bus-Stop-Billboard.jpg)
![](https://freight.cargo.site/t/original/i/1908b8a0e2f0f69d2a1135a65b8432039b3877f03eab145039f93afbdf63b491/DPL-Notebooks_Clipboard.jpg)
![](https://freight.cargo.site/t/original/i/6ce78b58e7b386efc4be8e164b8e8a91d0aad9d92bde7f8c60c4927c79481e4a/DPL-IDCardMockup.jpg)
Merch
![](https://freight.cargo.site/t/original/i/a43492641e492af8a58a19d9ddb78640d89ed9be234bfcadab0ec6fc267b4696/DPL-T-Shirt_Front.jpg)
![](https://freight.cargo.site/t/original/i/d3fc5402cb11646d38aac01331b12fb68ae988d6a10761965119ca8cfff2815d/DPL-T-Shirt_Back.jpg)
![](https://freight.cargo.site/t/original/i/f5b5dbd496f1e23e5a0d871edbf874503bb02aa88c0f73c8c04743d8e8771e6a/DPL-ToteBag.jpg)
Event Promotional Material
![](https://freight.cargo.site/t/original/i/ab1de5bc66abc80cf96960d980a056d8efeb2fb691684b796fe65ecc6bbb1153/DPL-Event-Signage.jpg)
![](https://freight.cargo.site/t/original/i/089d046df97ab46df785d092a38bea6af2c15cd31695334e7e5005ca6637a7c9/tent_mockup.jpg)
![](https://freight.cargo.site/t/original/i/9e230e4aed0b940dd134826afb744aed071ab7ca6f6cbed6df9e97921640fa54/dpl-sidewalk.jpg)
![](https://freight.cargo.site/t/original/i/69ce16c2039d0bcf40c2da1f4fb20f9fd87ce5867ad8dbc5cfa71a4dd0bf7e84/PLANTMOCKUP.jpg)
Interior Sinage
![](https://freight.cargo.site/t/original/i/4d80838a41cf67304e3a5f01125985cab3c93f550ccd11259e1082adaf62ae81/DPL-LobbyWayfinding.jpg)
![](https://freight.cargo.site/t/original/i/d1af45f557877f893bacb86be395191895bccc4843a090a500b8506ed05b6ff2/DPL-WayfindingSquares.jpg)
![](https://freight.cargo.site/t/original/i/a8f71ad68c1d57e0987c9ac09ff937ea7aa658b5d5f9dde57b048f7661e7ecb9/DPL-BookcaseSignsd.jpg)
![](https://freight.cargo.site/t/original/i/18fadd4486f91ef499213d9ca8695410de5eaf5457a60d57575ef5089366234e/DPL-FloorVinyl.jpg)
Social Media
![](https://freight.cargo.site/t/original/i/586e61c7e0f10838296c137fd59fbc49d24dccdb280af87ae01f0928c488899e/DPL-mobile.jpg)
![](https://freight.cargo.site/t/original/i/17df684647a027003584c0f0392f53cad1e2bde08c9cd7b52fcd40d6c32ae3a2/DPL-desktop.jpg)
![](https://freight.cargo.site/t/original/i/4ca10f454d3bf1943002844693261c47fbe55ba00d362da03485435bd6a4af3d/DPL-facebook.jpg)
![](https://freight.cargo.site/t/original/i/45cc8c67f1cd1257b158296f7fae1a8fa01b6d8f7035126ba285fafb056c60f4/Instagram-highlights.jpg)
Aspirational Exterior Kiosk and Community Hub
![](https://freight.cargo.site/t/original/i/7c321f0f600196dbdf4b49e2320138729984d2ae88c6ee5f8f0c4b0c0ae17e21/DPL-kiosk.jpg)
![](https://freight.cargo.site/t/original/i/0b6ae176e1ba39ec32bb1ea0b7a20e4e9c932db90f8232c2168c77510b4f4275/DPL-hubs.jpg)
The Process
This rebrand involved an extensive research process including a complete brand audit, semantic differential, persona creation, mind-mapping, moodboarding, language development, and brand positioning.
︎︎︎Step 1: What is a book?
![](https://freight.cargo.site/t/original/i/20f7faea1ec6d5d4a0ed1e21a1c4bd56cdbf566025b476deb2da50d4cff06bce/Screen-Shot-2021-10-31-at-6.44.11-PM.png)
︎︎︎Step 2: Explore the Main Library
︎︎︎Step 3: Interview a Librarian
Q, a very helpful DPL librarian, hoped that we could:-Highlight the things that people don’t know about like other resources other than books
-Reverse the misconception of what a library is and provide a clear definition to the public
-Emphasize that libraries aren’t going anywhere
-Support that libraries are all about the people
︎︎︎Step 4: Sketch
![](https://freight.cargo.site/t/original/i/3bbf9aa6cdb1b766e30eaad20d39fe0bb59e0f1e9e54933f5daa3758f82fe0b7/E4ED216C-5FAB-4FB6-81D9-757B470B17BF_1_105_c.jpg)
![](https://freight.cargo.site/t/original/i/8754fddb33d52f1a4ac3b1be99e48f9ed4064306d785e572bea7388b403ccc49/IMG_8043.jpg)
![](https://freight.cargo.site/t/original/i/a89453bc443ef23bdff95cc47875cc7e7e858f9d711b7bc61837d0be2976327b/Faces--Eyes--Blobs.jpg)
![](https://freight.cargo.site/t/original/i/bd7baf4413e6d4804d3c347afe08281ba65acad48c7204a6a2c1a581e4a8f573/Book-Gestures-and-Hub-Line-Drawings-.jpg)
![](https://freight.cargo.site/t/original/i/2996429c18435a4b80237b1aa73185f458d92149e48584fa335bbcdcf347f1a5/IMG_8041.jpg)