Detroit Public Library Rebrand
In collaboration with Hailey Swiatowy.
What is a library?
We define it as… “An accessible, free, community resource throughout the city that is a source of knowledge & support for a wide range of areas. With emphasis on family outreach and education.”
GOAL We will broaden the audience’s perception of what a library is and can be, sharing the vast resources and scope of what a contemporary library is.
MISSION “The Detroit Public Library enlightens and empowers people by providing diverse and dynamic pathways to literacy and learning.”
ESSENCE A safe, inviting, information-rich facility and community resource.
PROMISE To be an inviting and inspiring community hub (both visual & physical) accessible to all ages, genders, races in the Detroit community.
What is a library?
We define it as… “An accessible, free, community resource throughout the city that is a source of knowledge & support for a wide range of areas. With emphasis on family outreach and education.”
GOAL We will broaden the audience’s perception of what a library is and can be, sharing the vast resources and scope of what a contemporary library is.
MISSION “The Detroit Public Library enlightens and empowers people by providing diverse and dynamic pathways to literacy and learning.”
ESSENCE A safe, inviting, information-rich facility and community resource.
PROMISE To be an inviting and inspiring community hub (both visual & physical) accessible to all ages, genders, races in the Detroit community.
BRANDING & IDENTITY
MOTION
RESEARCH-BASED DESIGN
MOTION
RESEARCH-BASED DESIGN
FALL 2021
ROLE: Research, Brand Development, Assets including Exterior & Interior Signage, Print Material, and Merchandise
ROLE: Research, Brand Development, Assets including Exterior & Interior Signage, Print Material, and Merchandise
Exterior Signage
Merch
Event Promotional Material
Interior Sinage
Social Media
Aspirational Exterior Kiosk and Community Hub
The Process
This rebrand involved an extensive research process including a complete brand audit, semantic differential, persona creation, mind-mapping, moodboarding, language development, and brand positioning.
︎︎︎Step 1: What is a book?
︎︎︎Step 2: Explore the Main Library
︎︎︎Step 3: Interview a Librarian
Q, a very helpful DPL librarian, hoped that we could:-Highlight the things that people don’t know about like other resources other than books
-Reverse the misconception of what a library is and provide a clear definition to the public
-Emphasize that libraries aren’t going anywhere
-Support that libraries are all about the people
︎︎︎Step 4: Sketch
