Poppi Soda Campaign
The goal of this project was to help an existing brand find its voice through a motion campaign. Poppi Soda is an interesting company that keeps grabbing my attention. It’s existing brand assets use bright colors and vectorized fruit shapes that are playful and eye-catching. After creating a 20 second animation, the mission was to graphically communicate the brands message, bubbles with benefits, in an appealing and interesting way. The recreation of 3D pop cans and supporting shapes were hand-developed using a tool new to me, Cinema 4D. The overall takeaway was getting familiarized with working between Cinema 4D and After Effects.
MOTION
BRANDING & IDENTITY
BRANDING & IDENTITY
FALL 2021
