Grosse Pointe Chamber of Commerce Rebrand
In collaboration with Sam Pickett and Elizabeth Nutting.
We were given the opportunity to rebrand the Grosse Pointe Chamber of Commerce, an organization that fosters civic engagement and business development in the Grosse Pointe community. The Chamber came to us with a goal to attract younger and more diverse residents, expand their community outreach, unify the 5 “Pointes”, and create a more consistent, usable, and contemporary brand identity.
This system emphasizes the various constituents of the Pointes through symbolic shapes, building the main pillars of The Chamber’s business and community-centered goals. The simple geometry of the icons pushes the GPCC towards their refined essence and vision to actively seek younger audiences. The sophisticated yet playful color palette allows for seasonal growth and development in the chamber’s programming, resulting in an energizing branding system.
We were given the opportunity to rebrand the Grosse Pointe Chamber of Commerce, an organization that fosters civic engagement and business development in the Grosse Pointe community. The Chamber came to us with a goal to attract younger and more diverse residents, expand their community outreach, unify the 5 “Pointes”, and create a more consistent, usable, and contemporary brand identity.
This system emphasizes the various constituents of the Pointes through symbolic shapes, building the main pillars of The Chamber’s business and community-centered goals. The simple geometry of the icons pushes the GPCC towards their refined essence and vision to actively seek younger audiences. The sophisticated yet playful color palette allows for seasonal growth and development in the chamber’s programming, resulting in an energizing branding system.
SPONSORED STUDIO
BRANDING & IDENTITY
BRANDING & IDENTITY
WINTER 2021
ROLE: RESEARCH, MERCHANDISE, PHOTOGRAPHY, PATTERN
ROLE: RESEARCH, MERCHANDISE, PHOTOGRAPHY, PATTERN
Mission
The Grosse Pointe Chamber of Commerce is an organization dedicated to unifying the Pointes through civic engagement, equitable business development, & community advocacy.
Essence
Community engagement. Business support. Economic development.
Promise
The Grosse Pointe Chamber fosters the creation, development, & growth of sustainable business models benefiting the community & county as a whole.
Vision
The Grosse Pointes are a thriving residential community dedicated to creating & maintaining space for all types of people & their businesses. The Grosse Pointe Chamber of Commerce envisions a future emphasizing equity & inclusion, business expansion, & youth development within the Pointes & neighboring areas.
The Grosse Pointe Chamber of Commerce is an organization dedicated to unifying the Pointes through civic engagement, equitable business development, & community advocacy.
Essence
Community engagement. Business support. Economic development.
Promise
The Grosse Pointe Chamber fosters the creation, development, & growth of sustainable business models benefiting the community & county as a whole.
Vision
The Grosse Pointes are a thriving residential community dedicated to creating & maintaining space for all types of people & their businesses. The Grosse Pointe Chamber of Commerce envisions a future emphasizing equity & inclusion, business expansion, & youth development within the Pointes & neighboring areas.
GPCC Environmental
Print Branding
Social Media/Website
GPCC Branded Merchandise
Community Business Campaign
Seasonal Campaign & Merch
Love GPCC Campaign & Merch
The Process
This rebrand involved an extensive research process including a complete brand audit, semantic differential, persona creation, municipal brand analysis, mind-mapping, moodboarding, language development, and brand positioning.
